Alignment Isn’t a Meeting, It’s a Movement

By Kristin Oelke, Managing Director, Growth Services, Brightrose Ventures, and author of Trust: Unlocking B2B Growth in Today’s AI World

Here’s a secret: no team ever got aligned in a single Monday morning meeting. Alignment isn’t an agenda item - it’s a movement.

McKinsey’s research shows that aligned organizations are 2x more likely to outperform competitors on revenue growth. But alignment isn’t just about goals on a slide deck. It’s about creating shared clarity and purpose that energizes people to execute together.

The myth is that alignment comes from org charts and OKRs. The reality? Those are tools, but true alignment comes when people see themselves in the bigger story. It’s about activating belief, not just assigning tasks.

This is why team activation is so powerful. When leaders invest in energizing their GTM and sales teams, the ripple effect is undeniable - more focus, better execution, and yes, more pipeline.

That’s why I offer Team Activation & Speaking Engagements. My role is to help teams connect the dots between strategy and energy, so they don’t just understand the plan - they’re excited to execute it.

Because alignment isn’t a meeting. It’s a movement. And movements are what drive transformation.