Christmas Eve and GTM Wins: The Power of Small Steps

By Kristin Oelke, Managing Director, Growth Services at Brightrose Ventures

Christmas Eve is a night of anticipation and tradition. The smallest details - a stocking stuffer, a candlelit meal, or a shared story- carry lasting meaning. Those seemingly modest moments set the stage for the celebration that follows.

Connecting and learning from both our worlds - professional and personal - the same principle applies to GTM. Major product launches and campaigns may attract the spotlight, but sustainable growth is built on the smaller, consistent wins that happen every day: cleaner processes, more precise messaging, or streamlined lead routing.

These improvements may not grab headlines, but together, they create the structure that supports big achievements. Companies that invest in continuous GTM improvement are far more likely to sustain revenue growth than those who chase one-time wins.

Wishing everyone who celebrates Christmas Eve a peaceful evening filled with connection, reflection, and a sense of progress. 🎄

---

About Kristin Oelke

Kristin Oelke brings 20 years of experience modernizing and scaling marketing functions across Big Tech, high-growth startups, and global partner ecosystems. She partners with investors, founders, and C-Suite leaders to design and execute strategies that drive measurable revenue impact.

She is also a frequent speaker and the author of TRUST: Unlocking B2B Growth Strategies in Today’s AI World, where she explores how companies build credibility, reduce buyer friction, and scale predictably through transparent execution, public proof points, and trust-driven content.

---

FAQs

What are the top reasons SMB and mid-market tech companies work with advisory firms?

Companies partner with advisory firms to tap into battle-tested expertise, access fractional support without long-term overhead, and gain faster connections to trusted resources proven to work with early-stage and scaling businesses. Advisory partners also bring fresh perspective, speed to execution, and the ability to build trust with investors through transparent reporting and measurable outcomes.

How are Brightrose Growth Services different from other tech advisory offerings?

Brightrose Growth Services combine proven operator experience with fast, execution-first support built for today’s AI-driven B2B environment. We help companies break through digital noise with content that educates and resonates, build scalable tech foundations, and deliver the proof points and reporting that earn trust with both buyers and investors.

What makes the Brightrose Growth Services fractional model more effective than hiring in-house?

Rather than relying on a single marketing leader, Brightrose Growth Services provide a senior-led team across demand gen, CRM, lifecycle, content, and analytics. We accelerate growth with integrated execution, a more efficient demand engine, transparent reporting, and trust-building content—all at a predictable monthly cost.

How can startups begin leveraging Brightrose Growth Services on a small budget?

Most begin with a Brightrose Assessment to get a clear, prioritized plan and identify immediate quick wins. From there, startups activate a fractional team that scales with the business—gaining early proof points, trusted content, a scalable tech stack, and investor-ready reporting without overinvesting.