Congrats on the Deal. Now Where’s the GTM Team?
- Kristin Oelke
- Oct 27
- 1 min read
By Kristin Oelke, Managing Director, Growth Services, Brightrose Ventures, and author of Trust: Unlocking B2B Growth in Today’s AI World
Closing the deal feels like the big moment. Lawyers high-five, investors pop champagne, LinkedIn lights up. But then reality hits: “Wait… who’s running GTM?”
You’re not alone. Bain & Company reports that 70% of private equity firms struggle to achieve expected revenue growth post-deal, often because the go-to-market muscle simply isn’t there.
The myth? You can wait six months to hire the “right” team. The reality? Deals lose momentum fast. Your new business needs demand gen, content, and ops firing on all cylinders yesterday.
Hiring takes time. Building alignment takes longer. Meanwhile, the clock is ticking on your investment thesis. That’s why smart investors are skipping the delay and activating with fractional marketing teams who plug in instantly.
At Brightrose Ventures, our Integrated, Fractional Marketing Team model is designed exactly for this moment. Demand gen, sales content, HubSpot ops - fully managed and ready to go, with one monthly fee and fast execution.
Because champagne is great, but pipeline is better.
