Faster ROI Needs Faster GTM
- Kristin Oelke
- Oct 24
- 1 min read
By Kristin Oelke, Managing Director, Growth Services, Brightrose Ventures, and author of Trust: Unlocking B2B Growth in Today’s AI World
PE firms love ROI models. But here’s the catch: revenue growth doesn’t care about your spreadsheet - it cares about speed.
PwC research shows that firms achieving faster GTM activation post-close see up to 20% higher IRR. In other words, slow GTM = slow ROI.
The myth? Financial engineering alone drives returns. The reality? GTM activation is the lever that makes the math work.
Fractional teams accelerate speed-to-market, validate investment theses, and shorten time-to-revenue. And they do it without the overhead of building a team from scratch.
That’s why Brightrose Ventures offers the Integrated, Fractional Marketing Team - a model designed for fast ROI through faster GTM.
Because IRR doesn’t come from spreadsheets. It comes from execution.
