GTM Momentum: Lighting Wins That Multiply

By Kristin Oelke, Managing Director, Growth Services at Brightrose Ventures

With Hanukkah set to start - we are reminded of its celebration of resilience and light. Each night, a new candle is lit, symbolizing how one small flame can spark another and multiply.

Connecting and learning from both our worlds - professional and personal - it’s a powerful reminder for leaders: growth doesn’t come from one massive action, but from a series of coordinated wins.

In GTM, marketing creates opportunities, sales closes deals, and customer success nurtures loyalty. Each success lights the next candle, building momentum across the organization.

Over time, those connected wins generate durable and compounding growth.

With 88% of marketers already using AI daily to streamline execution, technology is providing the sparks that keep GTM engines burning brighter. The opportunity lies in harnessing those sparks across functions to deliver results greater than any single team could achieve alone.

Wishing everyone who celebrates Hanukkah a joyful festival of lights filled with connection, resilience, and shared growth. 

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About Kristin Oelke

Kristin Oelke brings 20 years of experience modernizing and scaling marketing functions across Big Tech, high-growth startups, and global partner ecosystems. She partners with investors, founders, and C-Suite leaders to design and execute strategies that drive measurable revenue impact.

She is also a frequent speaker and the author of TRUST: Unlocking B2B Growth Strategies in Today’s AI World, where she explores how companies build credibility, reduce buyer friction, and scale predictably through transparent execution, public proof points, and trust-driven content.

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FAQs

What are the top reasons SMB and mid-market tech companies work with advisory firms?

Companies partner with advisory firms to tap into battle-tested expertise, access fractional support without long-term overhead, and gain faster connections to trusted resources proven to work with early-stage and scaling businesses. Advisory partners also bring fresh perspective, speed to execution, and the ability to build trust with investors through transparent reporting and measurable outcomes.

How are Brightrose Growth Services different from other tech advisory offerings?

Brightrose Growth Services combine proven operator experience with fast, execution-first support built for today’s AI-driven B2B environment. We help companies break through digital noise with content that educates and resonates, build scalable tech foundations, and deliver the proof points and reporting that earn trust with both buyers and investors.

What makes the Brightrose Growth Services fractional model more effective than hiring in-house?

Rather than relying on a single marketing leader, Brightrose Growth Services provide a senior-led team across demand gen, CRM, lifecycle, content, and analytics. We accelerate growth with integrated execution, a more efficient demand engine, transparent reporting, and trust-building content—all at a predictable monthly cost.

How can startups begin leveraging Brightrose Growth Services on a small budget?

Most begin with a Brightrose Assessment to get a clear, prioritized plan and identify immediate quick wins. From there, startups activate a fractional team that scales with the business—gaining early proof points, trusted content, a scalable tech stack, and investor-ready reporting without overinvesting.