Investing in the Future of CX: Brightrose Ventures Partners with Sirius Support

At Brightrose Ventures, we back bold companies building the future—and today, we’re proud to announce our investment in Sirius Support, a fast-growing customer experience partner redefining what great support looks like in the AI era.

As generative AI floods the B2B landscape, Sirius stands out by getting one thing exactly right:

AI doesn’t replace human support—it amplifies it.

Why Sirius, Why Now?

Led by industry veterans from PayPal, IKEA, and RSA Security, Sirius has built a modern support model that combines real-time AI automation with empathetic, human-led service. It’s a hybrid approach purpose-built for fast-scaling companies navigating unpredictable demand, seasonal surges, and rising customer expectations.

We invested in Sirius because we believe:

• The future of support is AI-powered and human-driven

• CX is fast becoming a brand’s key competitive advantage

• Sirius has the team, technology, and vision to lead this transformation

With this partnership, Sirius is accelerating:

• Global expansion of its expert agent network

• Investment in AI and automation that empowers, not replaces, people

• New go-to-market programs for brands looking to modernize their CX stack

From the Founders

“Brightrose gets it. They share our belief that the right combination of people, technology, and operational flexibility can redefine what great support looks like. This is more than capital- it’s momentum.” -- Craig Mills & Peter Fernandez, Co-Founders of Sirius Support

Backing Human-Centered AI

Our team at Brightrose Ventures backs founder-led businesses shaping the next wave of transformation. Sirius Support isn’t just keeping up with the future of CX-they’re building it.

To companies watching the future of customer support evolve: keep your eyes on Sirius.

FAQS: Jump-Starting Growth for SMB

& Mid-Market Tech Companies

What are the key levers SMB and mid-market tech companies can pull to jump-start growth?

Growth accelerates when companies tighten their value narrative, strengthen their demand engine, build trust with buyers through proof and educational content, and ensure their tech stack can scale. Focusing on these fundamentals creates faster pipeline, clearer visibility, and better investor confidence.

Why do growing companies often turn to external growth operators or advisors?

Founders and operators tap outside expertise for battle-tested playbooks, faster execution, and access to specialized talent without committing to full-time hires. Advisors can also accelerate connections to proven resources, strengthen operational rigor, and help companies avoid costly trial-and-error.

How can SMB and mid-market companies scale growth without building a large internal team?

Fractional teams give companies instant access to senior expertise across demand gen, CRM, lifecycle, analytics, and content—at a fraction of the cost of hiring full-time leaders. This approach delivers a fully functioning growth engine that scales with business needs and budget.

What areas should founders prioritize first for the biggest impact?

Start with the essentials: clear positioning, a reliable and efficient demand engine, a scalable tech and data foundation, trust-building content that resonates in digital channels, and transparent reporting. These areas create momentum quickly and compound over time.

How can companies build more confidence with current and future investors?

Investors want visibility and predictability. Companies build trust through transparent reporting, clear pipeline metrics, strong attribution, and proof points such as case studies, customer wins, and validated performance data. Consistent insights and operational discipline reassure investors and support future funding.