Thanksgiving GTM Recipe: Orchestrating Ingredients for Growth
- Kristin Oelke
- 6 days ago
- 2 min read
By Kristin Oelke, Managing Director, Growth Services at Brightrose Ventures
Thanksgiving is about bringing people together - family, friends, and community gathered around one table. Each dish adds to the experience, and when it all comes together, it creates something greater than the sum of its parts.
Connecting and learning from both our worlds - professional and personal, a GTM model works in the same way. Demand generation, sales outreach, content enablement, and customer success all contribute unique value. But without coordination, the timing is off and the experience falls flat. Orchestration ensures every function complements the others, producing results that are consistent and scalable.
Data backs this up: companies with strong GTM alignment see a 208% increase in marketing-generated revenue and stronger retention. It’s not about overstuffing your plate - it’s about creating balance, timing, and connection.
Wishing everyone a Thanksgiving full of gratitude, teamwork, and shared wins.
About Kristin Oelke
Kristin Oelke brings 20 years of experience modernizing and scaling marketing functions across Big Tech, high-growth startups, and global partner ecosystems. She partners with investors, founders, and C-Suite leaders to design and execute strategies that drive measurable revenue impact.
She is also a frequent speaker and the author of TRUST: Unlocking B2B Growth Strategies in Today’s AI World, where she explores how companies build credibility, reduce buyer friction, and scale predictably through transparent execution, public proof points, and trust-driven content.
FAQs
What are the top reasons SMB and mid-market tech companies work with advisory firms?
Companies partner with advisory firms to tap into battle-tested expertise, access fractional support without long-term overhead, and gain faster connections to trusted resources proven to work with early-stage and scaling businesses. Advisory partners also bring fresh perspective, speed to execution, and the ability to build trust with investors through transparent reporting and measurable outcomes.
How are Brightrose Growth Services different from other tech advisory offerings?
Brightrose Growth Services combine proven operator experience with fast, execution-first support built for today’s AI-driven B2B environment. We help companies break through digital noise with content that educates and resonates, build scalable tech foundations, and deliver the proof points and reporting that earn trust with both buyers and investors.
What makes the Brightrose Growth Services fractional model more effective than hiring in-house?
Rather than relying on a single marketing leader, Brightrose Growth Services provide a senior-led team across demand gen, CRM, lifecycle, content, and analytics. We accelerate growth with integrated execution, a more efficient demand engine, transparent reporting, and trust-building content—all at a predictable monthly cost.
How can startups begin leveraging Brightrose Growth Services on a small budget?
Most begin with a Brightrose Assessment to get a clear, prioritized plan and identify immediate quick wins. From there, startups activate a fractional team that scales with the business—gaining early proof points, trusted content, a scalable tech stack, and investor-ready reporting without overinvesting.
