The 100-Day Plan Without GTM Is Just… a Plan
- Kristin Oelke
- Nov 4
- 1 min read
By Kristin Oelke, Managing Director, Growth Services, Brightrose Ventures, and author of Trust: Unlocking B2B Growth in Today’s AI World
Ah, the sacred 100-day plan. Investors love them. But let’s be honest: without GTM activation, most 100-day plans are just PowerPoints collecting dust.
Boston Consulting Group reports that fewer than 30% of acquisitions meet their first-year growth goals. Why? Because GTM execution didn’t make it off the slide deck.
The myth? Strategy drives outcomes. The reality? Execution drives outcomes. Without a demand gen engine, sales content, and RevOps to operationalize the thesis, your 100-day plan is wishful thinking.
That’s why I always push investors to build GTM into their day-one motions. A fractional team can deliver campaigns, content, and HubSpot ops immediately - turning that shiny plan into measurable pipeline.
At Brightrose Ventures, our Integrated, Fractional Marketing Team model is designed for 100-day plans that actually deliver.
Because a plan without GTM is just… a plan.
