The Brightrose Effect: 2 Days to Build an AI Agent That Focused Sales on What Matters Most

Not all leads are created equal. Sales and SDR teams often waste valuable time chasing prospects that look good on paper but lack the signals of true buying intent. For one Brightrose client, the challenge was clear: how to bring together multiple disparate signals- firmographic data, engagement activity, and intent indicators - into one prioritized view.

In just two days, Brightrose built a custom AI agent that did exactly that. By integrating multiple data sources and layering AI-driven scoring, the client’s sales team could instantly see which leads were highest priority - and focus their time where it mattered most.

Here’s how we delivered it:

1. Signal mapping – Identified and ingested engagement, firmographic, and intent data.

   
   

2. AI scoring model – Weighted signals based on historic win patterns.

   
   

3. CRM integration – Delivered prioritized leads directly into rep and SDR workflows.

   
   

4. Custom dashboards – Gave leadership visibility into pipeline quality and conversion potential.

   
   

5. Feedback loop – Continuously refined scoring to stay aligned with market shifts.

   
   

According to Salesforce’s 2025 State of Sales Report, 68% of sales reps say prioritizing the right leads is their top productivity challenge.

For this client, AI turned lead chaos into clarity - maximizing sales efficiency overnight. 

That’s the Brightrose Effect.