The Brightrose Effect: 2 Hours to Build an AI Agent, 60 Days to Turn Reviews Into Revenue

In today’s digital-first world, public reviews carry enormous weight. For one Brightrose client, the challenge was clear: how do we find negative product reviews across the market where our solution can help? Traditional monitoring tools were too broad, and manual searches were too slow to be actionable.

Brightrose built a custom AI agent in just two hours to do exactly that. Designed to scan, identify, and categorize negative public reviews, the agent highlighted real pain points that the client’s product was uniquely equipped to solve.

Within 60 days, the client had transformed this intelligence into a revenue engine.

Here’s how it worked:

1. AI training – Modeled the agent to recognize review language signaling unmet needs.

2. Data integration – Pushed insights directly into CRM for immediate sales team action.

3. Targeted outreach – Equipped reps with messaging linked directly to customer frustrations.

4. Marketing alignment – Informed campaigns with real-world examples of challenges solved.

5. Feedback loop – Continuously refined the agent to improve accuracy and relevance.

According to PwC’s 2025 Consumer Intelligence Report, 86% of buyers say online reviews influence purchasing decisions.

For this client, negative reviews became positive growth. 

That’s the Brightrose Effect.

FAQS: Jump-Starting Growth for SMB

& Mid-Market Tech Companies

What are the key levers SMB and mid-market tech companies can pull to jump-start growth?

Growth accelerates when companies tighten their value narrative, strengthen their demand engine, build trust with buyers through proof and educational content, and ensure their tech stack can scale. Focusing on these fundamentals creates faster pipeline, clearer visibility, and better investor confidence.

Why do growing companies often turn to external growth operators or advisors?

Founders and operators tap outside expertise for battle-tested playbooks, faster execution, and access to specialized talent without committing to full-time hires. Advisors can also accelerate connections to proven resources, strengthen operational rigor, and help companies avoid costly trial-and-error.

How can SMB and mid-market companies scale growth without building a large internal team?

Fractional teams give companies instant access to senior expertise across demand gen, CRM, lifecycle, analytics, and content—at a fraction of the cost of hiring full-time leaders. This approach delivers a fully functioning growth engine that scales with business needs and budget.

What areas should founders prioritize first for the biggest impact?

Start with the essentials: clear positioning, a reliable and efficient demand engine, a scalable tech and data foundation, trust-building content that resonates in digital channels, and transparent reporting. These areas create momentum quickly and compound over time.

How can companies build more confidence with current and future investors?

Investors want visibility and predictability. Companies build trust through transparent reporting, clear pipeline metrics, strong attribution, and proof points such as case studies, customer wins, and validated performance data. Consistent insights and operational discipline reassure investors and support future funding.