The Brightrose Effect: 3-Point Glassdoor Ratings Boost in 60 Days

When talent demand outpaces supply, employer reputation becomes a growth lever - or a roadblock. One Brightrose client, preparing for an ambitious hiring plan, faced a challenge: their Glassdoor rating wasn’t strong enough to attract the caliber of candidates they needed. Without improvement, their next quarter’s hiring goals were at risk.

Brightrose stepped in with a focused 60-day Glassdoor improvement initiative that elevated the company’s rating by three full points. The initiative wasn’t about surface fixes; it was about alignment across the organization to authentically showcase the employee experience.

Here’s how it worked:

1. Diagnostic review – Assessed current ratings, reviews, and candidate perceptions.

   
   

2. Manager engagement – Partnered with hiring managers to align messaging with team culture.

   
   

3. Employee storytelling – Encouraged authentic employee voices to highlight strengths.

   
   

4. Content refresh – Updated company pages with compelling, modern employer branding.

   
   

5. Feedback loop – Implemented processes to continuously monitor and respond to reviews.

   
   

According to LinkedIn’s 2025 Talent Trends Report, 75% of job seekers consider employer brand before applying.

In just two months, this client turned a reputational weakness into a recruiting advantage- supporting a hiring surge with stronger candidate pipelines. 

That’s the Brightrose Effect.