The Brightrose Effect: 30 Days to a Full Website Content Refresh

When four technology services companies merged into one, the new leadership team faced an immediate challenge: their digital presence didn’t match their new identity. Four different voices, four sets of content, and four distinct brands created confusion for customers, investors, and employees alike. The company needed a bold, unified story - and fast.

Brightrose delivered. In just 30 days, we orchestrated a full website content refresh that transformed the online presence into a modern, innovative platform reflecting the strength of the combined company.

The refresh was comprehensive and impact-driven:

1. Customer stories were rewritten to showcase unified wins across industries.

   
   

2. Product marketing solution briefs clarified the value of the integrated offerings.

   
   

3. Thought leadership articles positioned the company as a forward-looking authority.

   
   

4. Corporate pages—About Us, Investor, and Careers—were redesigned to reflect the new mission, culture, and growth trajectory.

   
   

5. Consistent brand voice tied it all together, building credibility at every click.

   
   

According to HubSpot’s 2025 State of Marketing Report, 72% of B2B buyers say a company’s website is their most trusted source when evaluating a vendor.

In one month, this client shifted from fragmented to future-ready.

That’s the Brightrose Effect.