The Brightrose Effect: 47% AWS Cost Reduction in 90 Days

Cloud infrastructure powers innovation - but it also creates one of the fastest-growing line items on the P&L. For one Brightrose client, AWS costs had ballooned without clear visibility or accountability. Leadership knew optimization was possible, but they lacked the bandwidth and expertise to make it happen.

Brightrose was brought in to lead a cost optimization initiative. Within just 90 days, the company reduced AWS spend by 47% going forward, while maintaining performance and scalability for its customers.

Here’s how the savings were achieved:

1. Usage audit – Analyzed workloads, storage, and compute to pinpoint inefficiencies.

   
   

2. Right-sizing resources – Matched instance types and storage to actual demand.

   
   

3. Reserved + spot instances – Balanced long-term commitments with flexible cost savings.

   
   

4. Monitoring + alerts – Built dashboards to track spend in real time and flag anomalies.

   
   

5. Ongoing governance – Established policies to ensure cost discipline as the business scaled.

   
   

According to Flexera’s 2025 State of the Cloud Report, 59% of companies say cloud cost management is their top cloud challenge.

For this client, Brightrose turned cloud costs from a pain point into a competitive advantage.

That’s the Brightrose Effect.