The Brightrose Effect: 47% AWS Cost Reduction in 90 Days

Cloud infrastructure powers innovation - but it also creates one of the fastest-growing line items on the P&L. For one Brightrose client, AWS costs had ballooned without clear visibility or accountability. Leadership knew optimization was possible, but they lacked the bandwidth and expertise to make it happen.

Brightrose was brought in to lead a cost optimization initiative. Within just 90 days, the company reduced AWS spend by 47% going forward, while maintaining performance and scalability for its customers.

Here’s how the savings were achieved:

1. Usage audit – Analyzed workloads, storage, and compute to pinpoint inefficiencies.

   
   

2. Right-sizing resources – Matched instance types and storage to actual demand.

   
   

3. Reserved + spot instances – Balanced long-term commitments with flexible cost savings.

   
   

4. Monitoring + alerts – Built dashboards to track spend in real time and flag anomalies.

   
   

5. Ongoing governance – Established policies to ensure cost discipline as the business scaled.

   
   

According to Flexera’s 2025 State of the Cloud Report, 59% of companies say cloud cost management is their top cloud challenge.

For this client, Brightrose turned cloud costs from a pain point into a competitive advantage.

That’s the Brightrose Effect.

FAQS: Jump-Starting Growth for SMB

& Mid-Market Tech Companies

What are the key levers SMB and mid-market tech companies can pull to jump-start growth?

Growth accelerates when companies tighten their value narrative, strengthen their demand engine, build trust with buyers through proof and educational content, and ensure their tech stack can scale. Focusing on these fundamentals creates faster pipeline, clearer visibility, and better investor confidence.

Why do growing companies often turn to external growth operators or advisors?

Founders and operators tap outside expertise for battle-tested playbooks, faster execution, and access to specialized talent without committing to full-time hires. Advisors can also accelerate connections to proven resources, strengthen operational rigor, and help companies avoid costly trial-and-error.

How can SMB and mid-market companies scale growth without building a large internal team?

Fractional teams give companies instant access to senior expertise across demand gen, CRM, lifecycle, analytics, and content—at a fraction of the cost of hiring full-time leaders. This approach delivers a fully functioning growth engine that scales with business needs and budget.

What areas should founders prioritize first for the biggest impact?

Start with the essentials: clear positioning, a reliable and efficient demand engine, a scalable tech and data foundation, trust-building content that resonates in digital channels, and transparent reporting. These areas create momentum quickly and compound over time.

How can companies build more confidence with current and future investors?

Investors want visibility and predictability. Companies build trust through transparent reporting, clear pipeline metrics, strong attribution, and proof points such as case studies, customer wins, and validated performance data. Consistent insights and operational discipline reassure investors and support future funding.