The Brightrose Effect: 5 Days to Activate Tenured SDRs
- Brightrose
- Oct 7
- 1 min read
SDR turnover is one of the toughest realities in revenue organizations. Even with the best retention strategies, unexpected resignations happen - and when they do, pipeline progress can grind to a halt. For one Brightrose client, that moment came suddenly: several SDRs resigned at once, leaving qualified lead flow at risk.
Brightrose responded with speed and precision. In just five days, we activated tenured SDRs who could step in immediately to qualify leads and keep the pipeline moving.
What made the difference? These SDRs weren’t just “fill-ins”- they were trained professionals who:
Plugged directly into the client’s CRM without disruption.
Knew the latest outreach techniques, from personalized messaging to multichannel engagement.
Adapted instantly to the client’s playbooks, ensuring brand consistency.
Qualified leads effectively, maintaining pipeline health through the transition.
Provided breathing room for leadership to re-stabilize their hiring plan.
According to The Bridge Group’s 2025 SDR Metrics Report, average SDR turnover remains above 35% annually - a challenge even top-performing teams can’t fully avoid.
For this client, Brightrose transformed what could have been a major setback into business-as-usual continuity. That’s the Brightrose Effect.
