The Brightrose Effect: GTM Re-Engineering + New Trust-based Messaging = 70% Pipeline Growth in 120 Days

When an enterprise AI platform entered its next stage of growth, two questions loomed large in the boardroom: Can our revenue engine scale? Do customers - and the market- truly trust us as a category leader?

The answers weren’t fully aligned. While the product itself was strong, pipeline generation had plateaued, internal revenue operations were fragmented, and the company’s positioning didn’t fully highlight its most successful, profitable customer outcomes. Investors and leadership alike needed more than promises; they needed proof.

That’s where Brightrose Growth Services stepped in - bringing a combined focus on RevOps (GTM engineering) and trust-centered positioning that together fueled a remarkable 70% pipeline increase in just four months.

Why RevOps Alone Isn’t Enough

According to Forrester’s 2025 B2B Sales Report, companies with aligned revenue operations grow 19% faster and are 15% more profitable than peers. But many organizations fall into the trap of focusing exclusively on operational fixes: implementing a new CRM, refining lead routing, or restructuring the SDR team. While critical, these changes by themselves don’t always translate into accelerated growth if market trust is lagging.

RevOps is the engine, but the fuel comes from market confidence. Without trust, operational improvements can only take a business so far.

Why Positioning Alone Isn’t Enough

On the other side, thought leadership, PR, and brand positioning play a critical role in establishing market credibility. Gartner notes that companies that emphasize customer success in their positioning enjoy net retention rates 20% higher than their competitors. Testimonials and proof points help build the kind of trust that investors, customers, and partners seek.

But if the internal GTM engine isn’t built for scale - if lead scoring is broken, routing is slow, or dashboards lack visibility - then strong positioning risks creating a flood of interest the company isn’t structurally ready to capture.

Positioning is the story - but without RevOps, the story isn’t supported by reliable execution.

The Two-Pronged Transformation

Brightrose Growth Services partnered with the enterprise AI platform to bring both prongs together in a synchronized transformation:

1. RevOps / GTM Engineering Remodel

• Redesigned demand generation workflows to remove friction and accelerate lead flow.

  
  

• Engineered a scoring and routing model to prioritize the right opportunities at the right time.

  
  

• Aligned GTM teams on consistent processes to reduce silos.

  
  

• Deployed dashboards and real-time reporting, giving leadership and the board full visibility.

  
  

2. Trust-Building Positioning

• Narrowed GTM focus to highlight the customer wins that were most scalable and profitable.

  
  

• Amplified these stories with performance data and verified testimonials, building public trust.

  
  

• Strengthened alignment between product marketing, sales and marketing to ensure messaging resonated with the market.

  
  

• Trained sales to consistently tell the story of customer success in every interaction.

  
  

The Impact: Boardroom Confidence and Market Momentum

The dual focus delivered results quickly. Within the first months:

• Several net new logo wins were closed - smaller deals that validated market appetite and proved the new GTM engine was working.

  
  

• Pipeline grew by 70% overall, setting the stage for much larger enterprise deals.

  
  

• With a 4-6 month sales cycle, the company now has a healthy pipeline to fuel revenue growth over the coming quarters.

  
  

• Sales teams were equipped with both a reliable engine and a trusted narrative.

  
  

• The board gained confidence not just in the numbers, but in the sustainability of the growth engine.

  
  

As the CEO put it:

“In four months, I briefed the board as to how our lead gen machine was built and has grown our pipeline 70%.”

Industry Context: Why This Model Works

The market is rewarding companies that pair operational excellence with trust-building positioning.

• McKinsey finds that companies that redesign their GTM models see 15–25% revenue growth in a year.

  
  

• Gartner reports that customer-success-focused firms have significantly stronger retention and expansion rates.

  
  

Brightrose Growth Services bridges both worlds: ensuring that the GTM machine runs efficiently while simultaneously elevating the market narrative with proof points that build credibility.

The Brightrose Effect

In the enterprise AI space - and across B2B technology more broadly - the companies that win are those who can both scale their operations and earn market trust. One without the other is fragile. Together, they form the foundation of sustainable, accelerated growth.

With a 4-6 month sales cycle, early wins are just the beginning. In the first few months, the enterprise AI platform not only closed several net new logo deals but also built a 70% larger pipeline that continues to expand.

The strength lies not only in today’s results but in the predictability of tomorrow’s growth. A continually growing top-of-funnel ensures that each quarter builds on the last, with momentum compounding over time.

Armed with a scalable GTM engine and a positioning strategy rooted in trust and proven customer success, the company is now poised for sustained growth in the years ahead-turning short-term acceleration into long-term market leadership.

That’s the Brightrose Effect.