The Brightrose Effect: Two Hours to Build a Custom AI Agent for Niche Market

For one Brightrose client, the path to faster demand generation was clear: double down on their proven success in the pet industry. They had already won customers in this space, but scaling required reaching deeper into the niche. Traditional contact data providers failed them - too generic, too broad, and missing the true decision-makers that would accelerate growth.

That’s when Brightrose stepped in. In just two hours, we built a custom AI agent to identify the high-value B2B contacts that aligned with their pet industry strategy. Unlike off-the-shelf solutions, this agent was tailored to surface the buyers that mattered most to their next stage of success.

Here’s how it happened:

1. Anchor on success – Map the client’s strongest wins in the pet sector.

   
   

2. Train the AI – Feed those success patterns into a custom agent.

   
   

3. Integrate outputs – Push curated contacts directly into their CRM.

   
   

4. Validate + refine – Confirm accuracy in real time for immediate use.

   
   

By the end of the first day, the client had fresh, qualified leads that traditional providers had completely missed. According to McKinsey’s 2025 AI in B2B Sales Report, AI-powered prospecting can lift qualified pipeline by up to 35%.

That’s the Brightrose Effect.