The CRM Graveyard: Where Deals Go to Die

By Kristin Oelke, Managing Director, Growth Services, Brightrose Ventures, and author of Trust: Unlocking B2B Growth in Today’s AI World

Here’s a spooky image: a CRM graveyard. Rows of half-filled contact records, abandoned opportunities, and deals that never had a chance. Creepy, right?

Unfortunately, that’s reality for many companies. Deals get entered once, then vanish into a system nobody maintains. The result? Lost revenue opportunities and frustrated sales teams.

HubSpot’s 2024 State of Marketing Report revealed that 61% of companies struggle to act on their CRM data because it’s incomplete or outdated. That’s not just messy—that’s money left on the table.

The myth is that CRMs “hold data.” The truth is, CRMs only create value when the data is accurate, updated, and actionable. Otherwise, you’ve just built a graveyard for deals.

That’s why Brightrose Ventures offers CRM Revenue Operations – Build or Optimize. We help B2B companies clean up their CRM, design smart workflows, and create dashboards that keep deals alive and moving.

Because your CRM shouldn’t be a graveyard. It should be your growth engine.