The Energy Gap Is Your Real Growth Gap
- Kristin Oelke
- Oct 15
- 1 min read
By Kristin Oelke, Managing Director, Growth Services, Brightrose Ventures, and author of Trust: Unlocking B2B Growth in Today’s AI World
Companies love to talk about pipeline gaps, resource gaps, budget gaps. But the biggest growth gap? Energy.
Gallup research shows that highly engaged teams are 21% more profitable. Energy isn’t fluffy - it’s a growth lever. Yet so many organizations overlook it, trying to “optimize” their way to performance instead of activating their people.
The myth? Growth is all about tools and tactics. The reality? Tools are only as powerful as the energy behind them. When GTM and sales teams are aligned and energized, execution is faster, pipeline is stronger, and morale is higher.
That’s why I partner with leaders to close the energy gap. Through Team Activation & Speaking Engagements, I work directly with teams to bring clarity, energy, and focus to moments of transformation.
Because when you fix the energy gap, you don’t just hit targets - you exceed them.
