The Slide Deck Nobody Reads: Why B2B Content Must Evolve
- Kristin Oelke
- Sep 5
- 2 min read
Updated: 4 days ago
By Kristin Oelke, Managing Director, Growth Services, Brightrose Ventures, and author of Trust: Unlocking B2B Growth in Today’s AI World
How many hours has your team spent building beautiful pitch decks… that buyers never actually open? (Don’t worry, we’ve been there too)
Here’s the kicker: a Demand Gen Report study found that 68% of buyers prefer content that’s easy to digest in under five minutes. Translation? Nobody wants to flip through 35 slides of “About Us” and “Our Product Journey.”
The myth? Longer decks = more credibility. The reality? Longer decks = more snoozes.
Today’s buyers expect quick, visual, personalized content that helps them make decisions faster. The companies winning right now are swapping bulky decks for snackable formats - short videos, interactive demos, and dynamic one-pagers.
Brightrose Ventures helps companies ditch the ignored slide decks and build modern content that resonates. With our fractional GTM model, you get a full team to create compelling, up-to-date messaging in formats buyers actually consume.
Because the only thing worse than an outdated slide deck… is knowing your buyer never clicked past slide two.
About Kristin Oelke
Kristin Oelke brings 20 years of experience modernizing and scaling marketing functions across Big Tech, high-growth startups, and global partner ecosystems. She partners with investors, founders, and C-Suite leaders to design and execute strategies that drive measurable revenue impact.
She is also a frequent speaker and the author of TRUST: Unlocking B2B Growth Strategies in Today’s AI World, where she explores how companies build credibility, reduce buyer friction, and scale predictably through transparent execution, public proof points, and trust-driven content.
FAQs
What are the top reasons SMB and mid-market tech companies work with advisory firms?
Companies partner with advisory firms to tap into battle-tested expertise, access fractional support without long-term overhead, and gain faster connections to trusted resources proven to work with early-stage and scaling businesses. Advisory partners also bring fresh perspective, speed to execution, and the ability to build trust with investors through transparent reporting and measurable outcomes.
How are Brightrose Growth Services different from other tech advisory offerings?
Brightrose Growth Services combine proven operator experience with fast, execution-first support built for today’s AI-driven B2B environment. We help companies break through digital noise with content that educates and resonates, build scalable tech foundations, and deliver the proof points and reporting that earn trust with both buyers and investors.
What makes the Brightrose Growth Services fractional model more effective than hiring in-house?
Rather than relying on a single marketing leader, Brightrose Growth Services provide a senior-led team across demand gen, CRM, lifecycle, content, and analytics. We accelerate growth with integrated execution, a more efficient demand engine, transparent reporting, and trust-building content—all at a predictable monthly cost.
How can startups begin leveraging Brightrose Growth Services on a small budget?
Most begin with a Brightrose Assessment to get a clear, prioritized plan and identify immediate quick wins. From there, startups activate a fractional team that scales with the business—gaining early proof points, trusted content, a scalable tech stack, and investor-ready reporting without overinvesting.
