Thriving in an AI World: Why Technology Alone Isn’t the Answer

The rise of AI is fundamentally reshaping the business landscape—but capitalizing on it requires far more than just technological adoption. While many organizations are investing heavily in AI tools and automation, few are fully prepared for the deeper transformation required to remain relevant, trusted, and competitive.

At Brightrose Ventures, we work with companies navigating AI disruption—not just by helping them integrate new technologies, but by reshaping how they think, communicate, and grow. Because in today’s AI-driven world, success depends not only on your tech stack, but on your ability to earn and maintain trust.

The New B2B Reality: Trust Is the Growth Engine

B2B sales models are evolving at an unprecedented rate. Traditional sales-led approaches are no longer enough. Buyers are doing their own research, consulting their peers, and increasingly expecting value before engaging with sales. Add AI to the mix—with its rapid-fire content, automation, and data-driven decision-making—and businesses are now operating in an environment where skepticism is high and attention is short.

This new reality is the focus of Kristin Oelke’s widely praised book, TRUST: Unlocking B2B Growth in Today’s AI World. What began as a study of B2B sales velocity has emerged as a powerful framework for how businesses must evolve to build lasting relationships and win in the trust economy.

A Framework for Action

In her book, Kristin explores how shifting revenue models like product-led growth (PLG), ecosystem selling, and partner strategies demand a rethinking of how value is created and communicated. Layered on top of that is the erosion of public trust, driven by AI-enabled noise, misinformation, and over-automation.

What’s needed isn’t just more technology—it’s a strategy for building authentic, verifiable, and scalable trust.

Kristin’s approach includes:

• Understanding today’s trust gap with data and insight

• Activating customer and partner advocacy to influence buyer decisions

• Aligning internal messaging and culture with external credibility

• Implementing a cross-functional, trust-based GTM strategy

It’s a practical and timely guide for leaders looking to rise above the AI noise and actually connect.

Bring the Conversation to Your Company

Kristin’s insights don’t just live in print. She’s an in-demand speaker who translates her thinking into high-impact, real-world guidance for leadership teams, sales organizations, and partner networks.

“It is a pleasure working with Kristin. Her marketing expertise is immediately evident, not only in her published book but also in her recent presentation at our partner networking event. The feedback from attendees regarding her speech was overwhelmingly positive, highlighting her current relevance and impactful delivery.”

— Emma Scott, Partner Executive, Ingram Micro

If your organization is planning a company offsite, executive retreat, or customer summit, invite Kristin to speak. Her perspective is helping forward-thinking businesses cut through complexity and prepare not just for what AI can do—but for how people will respond.

AI may be rewriting the rules of business, but trust still determines who wins.

Brightrose Ventures—and leaders like Kristin—are here to help you navigate both.

To learn more about Kristin’s availability for speaking engagements or to request a copy of her book for your team, contact Kristin via www.brightrose.com.