Your Team Isn’t Broken—It’s Bored
- Kristin Oelke
- Nov 21
- 2 min read
Updated: Nov 25
By Kristin Oelke, Managing Director, Growth Services, Brightrose Ventures, and author of Trust: Unlocking B2B Growth in Today’s AI World
Let’s be real: most GTM and sales teams aren’t “broken.” They’re talented, hardworking, and full of potential. The problem? They’re bored. They’re stuck in outdated playbooks, unclear on priorities, and running in different directions.
Gallup’s 2023 State of the Global Workplace found that only 23% of employees feel engaged at work. That means the majority are showing up, but not firing on all cylinders.
The myth? More process fixes performance. The reality? More process without energy just creates bureaucracy. What actually unlocks performance is alignment + inspiration. Teams need clarity on the “why,” not just the “what,” and they need to feel fired up about where they’re headed.
This is why I spend so much time speaking with leadership teams: activation matters. When people are energized and aligned around a shared GTM vision, execution accelerates. Suddenly, talented individuals turn into a high-performing team.
At Brightrose Ventures, I help spark that alignment and energy through Team Activation & Speaking Engagements - designed specifically for those pivotal GTM transformation moments. Whether virtual or in-person, my job is simple: to get capable teams re-energized and moving as one.
Because your team isn’t broken - it just needs a spark.
About Kristin Oelke
Kristin Oelke brings 20 years of experience modernizing and scaling marketing functions across Big Tech, high-growth startups, and global partner ecosystems. She partners with investors, founders, and C-Suite leaders to design and execute strategies that drive measurable revenue impact.
She is also a frequent speaker and the author of TRUST: Unlocking B2B Growth Strategies in Today’s AI World, where she explores how companies build credibility, reduce buyer friction, and scale predictably through transparent execution, public proof points, and trust-driven content.
FAQs
What are the top reasons SMB and mid-market tech companies work with advisory firms?
Companies partner with advisory firms to tap into battle-tested expertise, access fractional support without long-term overhead, and gain faster connections to trusted resources proven to work with early-stage and scaling businesses. Advisory partners also bring fresh perspective, speed to execution, and the ability to build trust with investors through transparent reporting and measurable outcomes.
How are Brightrose Growth Services different from other tech advisory offerings?
Brightrose Growth Services combine proven operator experience with fast, execution-first support built for today’s AI-driven B2B environment. We help companies break through digital noise with content that educates and resonates, build scalable tech foundations, and deliver the proof points and reporting that earn trust with both buyers and investors.
What makes the Brightrose Growth Services fractional model more effective than hiring in-house?
Rather than relying on a single marketing leader, Brightrose Growth Services provide a senior-led team across demand gen, CRM, lifecycle, content, and analytics. We accelerate growth with integrated execution, a more efficient demand engine, transparent reporting, and trust-building content—all at a predictable monthly cost.
How can startups begin leveraging Brightrose Growth Services on a small budget?
Most begin with a Brightrose Assessment to get a clear, prioritized plan and identify immediate quick wins. From there, startups activate a fractional team that scales with the business—gaining early proof points, trusted content, a scalable tech stack, and investor-ready reporting without overinvesting.
