New Year’s Eve GTM Reset: Preparing for 2026 Growth
- Kristin Oelke
- Dec 31, 2025
- 2 min read
Updated: Jan 2
By Kristin Oelke, Managing Director, Growth Services at Brightrose Ventures
New Year’s Eve is a natural pause - a time to reflect on what worked, what didn’t, and what needs to change before the year ahead. Connecting and learning from both our worlds - professional and personal - in business, it’s the perfect opportunity to reset your GTM engine.
Too often, leaders push into January without aligning teams or clarifying priorities. But research shows that businesses that begin the year with alignment across sales, marketing, RevOps, and customer success are twice as likely to meet their goals. A shared playbook sets the stage for execution that’s consistent and measurable.
As 74% of B2B buyers research online before ever talking to sales, every function must coordinate to deliver one coherent customer experience. Resetting your GTM now ensures 2026 begins with clarity, alignment, and focus.
Wishing everyone a safe and positive New Year’s Eve, filled with gratitude for the year past and optimism for what’s ahead.
About Kristin Oelke
Kristin Oelke brings 20 years of experience modernizing and scaling marketing functions across Big Tech, high-growth startups, and global partner ecosystems. She partners with investors, founders, and C-Suite leaders to design and execute strategies that drive measurable revenue impact.
She is also a frequent speaker and the author of TRUST: Unlocking B2B Growth Strategies in Today’s AI World, where she explores how companies build credibility, reduce buyer friction, and scale predictably through transparent execution, public proof points, and trust-driven content.
FAQs
What are the top reasons SMB and mid-market tech companies work with advisory firms?
Companies partner with advisory firms to tap into battle-tested expertise, access fractional support without long-term overhead, and gain faster connections to trusted resources proven to work with early-stage and scaling businesses. Advisory partners also bring fresh perspective, speed to execution, and the ability to build trust with investors through transparent reporting and measurable outcomes.
How are Brightrose Growth Services different from other tech advisory offerings?
Brightrose Growth Services combine proven operator experience with fast, execution-first support built for today’s AI-driven B2B environment. We help companies break through digital noise with content that educates and resonates, build scalable tech foundations, and deliver the proof points and reporting that earn trust with both buyers and investors.
What makes the Brightrose Growth Services fractional model more effective than hiring in-house?
Rather than relying on a single marketing leader, Brightrose Growth Services provide a senior-led team across demand gen, CRM, lifecycle, content, and analytics. We accelerate growth with integrated execution, a more efficient demand engine, transparent reporting, and trust-building content—all at a predictable monthly cost.
How can startups begin leveraging Brightrose Growth Services on a small budget?
Most begin with a Brightrose Assessment to get a clear, prioritized plan and identify immediate quick wins. From there, startups activate a fractional team that scales with the business—gaining early proof points, trusted content, a scalable tech stack, and investor-ready reporting without overinvesting.
